Aston Martin plans to shake, not stir, with new models in 2017/18, a product that is internationally recognised as James Bond’s ride of choice, it is a small company with a massive following.
It has been 104 years since the car brand was founded, although it has manufactured a long line of record-breaking racing and sports cars, beloved by celebrities and the world’s superrich alike, the car of Luxury, Aston Martin continues to develop, rolling out its new CRM.
"You can’t have a global customer handling programme using paper and spreadsheets. It needs to be sophisticated and 24/7", stated its Chairman, Dr. Ulrich Bez. "It makes absolute sense for luxury brands to embrace as much technology as they can, but the caveat of this is that the customer is still engaged with the brand, The idea is that we are tech driven, but personally delivered," he added. Something EXANTE finds much synergies with.
Last Friday, at a five star event in Malta, Dr. Ing. Ulrich Helmut Bez, chairman and Brand Ambassador of Aston Martin was special guest as a fleet of Aston Martin’s cars were display to a large crowd. The event host, Michael Bianchi, thanked all for making the evening a must see occasion and praised EXANTE for its support. Our Communication Director, Patrick J O’Brien, welcomed guests as they saw a fleet of Aston Martins Car and enjoyed a bond theme evening.
Dr. Ing. Ulrich Helmut Bez
"Malta needs more brand events like this. Aston Martin is among luxury businesses that are acutely aware of the shift in what we value and why, in an economy that’s revolving less around what we own and more around what we share and experience and at EXANTE want be part of this," stated Patrick. Enjoy other shots from the event on our Facebook page.